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Determining Expertise

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Official Prompt for Week 4:

How do you judge the value of expertise on the Web? Does it differ from your notion of expertise in face-to-face settings? Why or why not?

There are several methods I use to judge the value of expertise:

  1. If the information is coming from a blog post, I look at their about page. Where do they work? What is their educational background? What have they published?
  2. If the information comes from any other source, I google the person looking for a blog (and an about page).
  3. I look at who comments on their posts. I look at who the person links to, and who links to that person.

To be honest, I do the exact same thing with face-to-face settings. I go looking for their online presence, or for what others say about them online. You can craft an image and message face-to-face, but you can’t control what others say about you online.


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